Dashboard
Client Engine
Available · 33 lessons · 8 h 34 m
The heart of Euro Cut. Positioning, finding clients, running the conversations and doing business from Georgia with European clients.
2.1 Foundation
- 1Why European clients work differentlyExpectations, pace and payment behaviour are different. If you do not know that, you lose the job in the first email.7:32
- 2Positioning: choosing a nicheWhy "I edit everything" makes you invisible, and how to choose without losing work.18:26
- 3A portfolio that convinces a European clientCases instead of a showreel: show the problem, the choice and the result.17:31
- 4Selling without being a salesmanSelling is explaining what you do and why it makes sense. Nothing more.16:29
- 5Pricing yourself: thinking in eurosWhy converting to local currency breaks your price, and how to build a rate that holds up.11:34
- 6Why undercutting costs you clientsToo cheap reads as risk. What a low price signals to a serious client.12:35
2.2 Finding clients
- 7Where European clients actually arePlatforms, communities and direct channels that produce real work in Europe.13:48
- 8Picking prospects: who has budgetThe signals that tell you whether a company pays or just strings you along.18:46
- 9Outreach that landsWhat a European recipient opens and answers, and what goes straight to spam.20:53
- 10Finding leads in communities and on content platformsReading along, getting noticed and reaching out without spamming.19:14
- 11Approaching creators and agenciesTwo different client types, each with its own approach and its own rate.16:32
- 12Niche selection: which European sectors hire editorsWhere the steady budget sits and which sectors to skip.12:20
- 13Reading a job post or a briefingWhat a Dutch client means when he asks for an "Iman Gadzhi style editor", and which techniques he actually expects.18:03
2.3 Systems and process
- 14Setting up your workflow for several clientsA fixed route from brief to delivery, so the third client does not wreck the first two.15:12
- 15Onboarding a new client, step by stepWhat you ask, what you put in writing and what you send in the first week.13:21
- 16File transfer, revisions and feedback loopsWorking remotely without endless rounds and lost versions.21:48
- 17Hitting deadlines across time zonesPlanning with a client who is four hours behind you and offline at 17:00.15:21
2.4 The conversation
- 18Discovery call: structure and questionsThe fixed structure of a first conversation and the questions that surface the real problem.17:38
- 19Sales call: from interest to agreementHow you get from a good conversation to a signed job.20:41
- 20Recordings of real callsFull calls from Webfundra and Six Veintidos, with commentary on what happens and why.20:21
- 21Handling objectionsThe price objection and the four others you are going to hear.17:31
- 22English on calls: the phrases you needPractical language for conversations, without having to be fluent.15:36
2.5 Doing business from Georgia
- 23Locking down the quote and the scopeA quote that stops you from working for free on revision seven.10:43
- 24Invoicing a European companyWhat has to be on the invoice so your client's accounting accepts it.12:31
- 25Getting paid: Wise, Payoneer and bank transferWhich route to use when, what it costs and how long it takes.13:10
- 26Tax status as a Georgian freelancerSetting up your status and keeping it current. We check the numbers and thresholds with a local source before you commit to anything.12:06
- 27Contracts: what is enforceableWhat a contract is worth at a distance, and which agreements you settle outside it.17:55
- 28Work culture: the Netherlands, Germany, the United KingdomHow these clients communicate, what they consider normal and what irritates them.19:54
2.6 Scaling up
- 29From one-off job to monthly clientThe moment and the wording that turn a single job into ongoing work.10:37
- 30Proposing and justifying a retainerBacking a monthly fee with work instead of with hours.8:12
- 31Raising rates with existing clientsWhen, by how much and in what words.11:30
- 32When to start outsourcingThe point where a second editor brings in more than he costs.20:39
- 33What goes wrongReal failures from Webfundra and Six Veintidos, and what they cost.15:02
